Predictive Oral Care
Ethnography | Ad Testing | Rapid Prototyping | A/B Testing | Surveys
The only times when people get to know about oral care risks are either at the dentist or when it is too late and they are in pain or can detect blood. The client wanted to evaluate customer sentiments about a toothbrush with a camera that could predict multiple oral risks through machine vision.
Getting Classroom Ready
Concept Development | Ethnography | Ad Testing | Competitive Analysis
Around 42% of preschool-aged kids in the US are not enrolled in any early childhood education programs. Their first classroom experience is in kindergarten where they struggle most with social-behavior skills like sticking to a schedule, sitting for extended periods of time, and sharing with other children. The client wanted to evaluate a platform that mimics a preschool experience at home that not only teaches them their ABCs and 123s but also builds necessary social and behavior skills.
Client-protected - Available on request
Reducing Customer Churn
Causal Research | Data Analytics | Heuristic Analysis | Model Building
The client’s business is an online marketplace for gig employment. They have a large talent pool and a surplus of gig projects but over 50% of the job postings were unfulfilled. I evaluated their existing Salesforce data to assess areas with the highest risk for customer drop-off and potential revenue loss. This helped create a real-time predictive model that provides a churn risk score for each customer with actionable data-driven insights to increase retention.
Client-protected - Available on request